Case Study #2: College Advancement
According to MHCC’s website, “The Office of College Advancement is here to help promote Mt. Hood Community College. Cassie McVeety, is the media liaison for the College. The staff writes press releases to promote MHCC programs, keeps in contact with local media and writes and designs MHCC print and promotional publications. The staff also guides the College in its marketing efforts. There are many ways we can assist you in marketing your program or event. If you would like to produce a flyer, brochure or other promotional item, your first call should always be to our office.”
After digging into CA’s budget for the past four years, it’s interesting to note that salaries (not including benefits) have more than doubled (206%).
Shouldn’t a staff that has more than doubled its cost be producing MORE marketing efforts?
Or can MHCC no longer afford to market itself because the budget is consumed by salaries?